About
Grounded in the field. Built for impact.
Our approach
EYE NEWS INDIA operates through two entities working in tandem: EYE-PAC INDIA CONSULTING PRIVATE LIMITED, which builds data-driven political strategy and campaign solutions, and EYE NEWS INDIA, which strengthens political and public-interest communication in the digital era. Together they combine grassroots intelligence, field operations, strategic thinking, technology and media into one practice — because understanding people, local issues and the realities of public life is where every effective campaign has to start.
On the ground, on air
Wherever the story is, we're there to cover it
PRASHANTH KUMAR J R REDDY
Founder & Managing Director
PRASHANTH KUMAR J R REDDY is a Political Strategist, Entrepreneur and Media Professional, serving as Founder & Director of EYE-PAC INDIA CONSULTING PRIVATE LIMITED and Founder & Managing Director of EYE NEWS INDIA. He combines grassroots intelligence, political strategy, technology and media to build impactful political and public communication solutions.
Deepak Thakur
Co-Founder & Director
Deepak Thakur is a Social Activist, Political Consultant, Entrepreneur and Media Professional, and the Co-Founder & Director of EYE-PAC INDIA CONSULTING PRIVATE LIMITED and Co-Founder & Director of EYE NEWS INDIA. With experience in political campaigns, grassroots engagement, field operations and public communication, he brings together ground intelligence, strategic thinking, technology and media. His professional journey reflects a strong commitment to understanding people, local issues and the realities of public life. Through EYE-PAC, he contributes to building data-driven political strategies and effective campaign solutions, while through EYE NEWS INDIA, he works toward strengthening political and public-interest communication in the digital era.
Asad Shaikh
Managing Editor & Media Head
Asad Shaikh is a Political Consultant & Communication Professional with 6+ years of experience in political consultancy, electoral strategy, political communication, PR, content writing, and social media management. Experience across Delhi, Haryana, and Bihar, with 8 elections and 2 yatras covered. Worked on political campaigns associated with AAP, BJP, Congress, INLD, and Jan Suraj Party. Core expertise includes campaign communication, digital strategy, political content, social media management, PR, research, and electoral messaging.